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E 813: How to Scale a Beauty Brand from DTC to Retail—with Anthony Standifer Monique Benoit
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E 812: Financial Strategy for Beauty Brands: Cash Flow, Retail Growth, and Smart Funding Monique Benoit
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E 811: Winning Beauty Customers with Storytelling, Site Experience, and Loyalty adminjermil
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E 810: Trademark Essentials for Emerging Brands with Lauren Bercuson of Storylock Legal Monique Benoit
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E 809: Scaling Smarter: DTC Profitability and Website Simplicity with Ben Sharf of Platter adminjermil
micThe podcast is on a hiatus for now...
E 305: How to Tell Your Brand Story
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Description
For this solo episode, I decided to talk about crafting your story as a brand.
If you’re already established, telling your story is more about validating the proof that’s out there, and sharing the interesting parts. Here are some starter questions to get you going:
What is the reason for starting your brand?
Who is going to buy your brand?
What problems does your ideal customer have?
What problem is your brand solving?
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Thank you to The Emerson Group, the sponsor of the Beauty from the Shelf Podcast. The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Their services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit emersongroup.com.
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