E 809: Scaling Smarter: DTC Profitability and Website Simplicity with Ben Sharf of Platter

Description

Direct-to-consumer (DTC) brands have more tools than ever — but scaling profitably online? That’s still a huge challenge.

In this episode of Scaling Emerging Beauty, Monique sits down with Ben Sharf, founder of Platter, to talk about why profitability and simplicity are the new superpowers for growing your DTC business.

Ben shares insights from building Platter, a tech-enabled service that’s simplified Shopify storefronts for brands like Everyman Jack and Mrs. Meyer’s. He breaks down what early-stage brands often miss when it comes to building effective e-commerce sites — and how fixing a few basic elements can dramatically improve your conversion rate, AOV, and operating margins.

We’ll dive into:
✅ Why profitability must be a priority from Day 1 in today’s market
✅ How to simplify your Shopify storefront for more sales (and fewer expenses)
✅ What emerging brands get wrong about conversion and AOV strategies
✅ When you should hire help vs. DIY your website
✅ How small tweaks to your checkout experience can boost revenue
✅ Why a good website is critical even for retail-first brands
✅ Real case studies showing how simplifying saved brands hundreds of thousands

If you’re looking to build a profitable brand that wins online and at retail, this conversation is packed with actionable strategies!

Links:
Connect with Ben Sharf on LinkedIn
Monique Benoit on Instagram
Monique Benoit on LinkedIn
Scaling Emerging Beauty on Instagram
Scaling Emerging Beauty Website

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Tagged as:
average order value strategies Ben Sharf Platter DTC brand growth DTC to retail strategy ecommerce profitability emerging brand growth profitable DTC brands retail brand website strategy retail readiness DTC scaling consumer brands scaling direct-to-consumer brands Scaling Emerging Beauty Podcast Shopify site strategy Shopify tips for founders simplifying Shopify storefronts

About the author call_made

Monique Benoit

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