E 505: Get to Know Natural Food Grocers: Differentiation, Costs & Sales Drivers

Description

In this episode, I have a deep dive conversation into the natural food/grocer channel. If you’ve ever had grocers like Whole Foods Market, Sprouts, or Mom’s Organic Market on your dream retailer list – this one is for you.

Our guest, Amy Jargo serves as the Director of Product Management at Pacha. She shares insights on the differences between mass retail and the natural channel in the beauty industry. She highlights the importance of differentiation and understanding the retailer’s strategy. Amy also discusses the costs associated with entering the natural channel and the value of team member engagement. She emphasizes the need for brands to drive awareness and educate consumers through their own marketing efforts. Additionally, Amy advises emerging brands to understand the value they can bring to retailers, have a plan to drive demand, and be prepared for the costs of retail.

Links

Pacha

https://pachasoap.com/

https://www.instagram.com/pachasoap/

Amy

https://www.instagram.com/amyjjargo/

Scaling Emerging Beauty & Monique

https://www.instagram.com/moniquehbenoit/

https://www.instagram.com/scalingemergingbeauty

https://scalingemergingbeauty.com/

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Tagged as:
Amy Jargo BeautyBusiness CPG EmergingBrands Entrepreneurship how to grow a beauty brand marketing strategies for beauty brands natural grocer NewEpisode podcast RetailScale RetailStrategy ScalingEmergingBeauty

About the author call_made

Monique Benoit

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