E 710: How In-Store Events & Field Sales Teams Drive Beauty Brand Growth

Description

In this episode of the Scaling Emerging Beauty Podcast, I sit down with Dwight Allen O’Neal and Karess Rosemé, the co-founders of Rose Neal Collective, a boutique agency dedicated to enhancing the beauty experience for BIPOC consumers and emerging brands. We dive into the critical role of in-store events, field sales teams, and trade marketing in building brand awareness and driving retail success.

We cover:
– How in-store events create memorable experiences that convert shoppers into loyal customers
– The importance of field sales teams in ensuring brand education, visibility, and advocacy at retail
– Strategies for measuring the ROI of in-store activations and event-driven sales
– Why trade marketing is a game-changer for emerging beauty brands
– How brands can leverage retail partnerships to scale successfully

If you’re a beauty entrepreneur, CPG founder, or retail professional, this episode is packed with actionable insights to help you scale smarter and faster.

Listen now on Apple Podcasts, Spotify, or your favorite podcast platform!

Links:

Rose Neal Collective – https://www.roseneal.com
Dwight Allen O’Neal on LinkedIn – https://www.linkedin.com/in/dwight-allen-oneal-8340b3103/
Karess Rosemé on LinkedIn – https://www.linkedin.com/in/karess-rosem%C3%A9-b10623111/

Scaling Emerging Beauty & Monique Benoit –

Monique Benoit on Instagram
Monique Benoit on LinkedIn
Scaling Emerging Beauty on Instagram
Scaling Emerging Beauty Website

Subscribe to the Scaling Emerging Beauty Podcast for expert tips on growing your beauty brand!

Tagged as:
beauty brand growth beauty brand retail strategy beauty industry success beauty product merchandising beauty retail marketing brand activations at retail consumer engagement in beauty emerging beauty brands field sales teams how to grow a beauty brand in retail in-store beauty events retail marketing strategies sales strategies for beauty brands scaling beauty businesses trade marketing for beauty brands

About the author call_made

Monique Benoit

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