E 804: Why Your Price Might Change Depending on the Retailer

Description

Pricing doesn’t exist in a vacuum — it shifts based on where you’re selling. In part two of the pricing series, we explore how your price needs to align with your retailer’s expectations. From mass to specialty to club stores, we’ll talk strategy, margins, and what happens when your price doesn’t match the store environment.

In this episode, you’ll learn:

• How pricing varies across mass, drug, natural, and specialty retailers

• Why retail channel strategy matters for pricing

• Retail margin expectations and how they affect your bottom line

• When (and if) it makes sense to vary your price across retailers

Pricing is a partnership between your brand, your customer, and your retailer. Let’s break it down.

Links:
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Monique Benoit

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