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E 813: How to Scale a Beauty Brand from DTC to Retail—with Anthony Standifer Monique Benoit
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E 812: Financial Strategy for Beauty Brands: Cash Flow, Retail Growth, and Smart Funding Monique Benoit
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E 811: Winning Beauty Customers with Storytelling, Site Experience, and Loyalty adminjermil
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E 810: Trademark Essentials for Emerging Brands with Lauren Bercuson of Storylock Legal Monique Benoit
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E 809: Scaling Smarter: DTC Profitability and Website Simplicity with Ben Sharf of Platter adminjermil
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E 806: COGs & Margins – The Math Behind Profitable Pricing
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Description
You can’t scale your brand if you don’t understand your numbers. In part three of the pricing series, we’re talking all about COGS (Cost of Goods Sold) and margin — what they are, why they matter, and how to reverse-engineer your retail price to protect your profits. This is the financial foundation you must have before stepping into retail.
In this episode, you’ll learn:
- What’s included in your true COGS (hint: it’s more than ingredients)
- How to calculate margin and why it’s non-negotiable for growth
- What “retail math” looks like in real scenarios
- Why margin protects your business through retailer asks and promos
Get your calculator and take notes — your future margins will thank you.
Links:
Monique Benoit on Instagram
Monique Benoit on LinkedIn
Scaling Emerging Beauty on Instagram
Scaling Emerging Beauty Website
Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
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