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E 813: How to Scale a Beauty Brand from DTC to Retail—with Anthony Standifer Monique Benoit
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E 812: Financial Strategy for Beauty Brands: Cash Flow, Retail Growth, and Smart Funding Monique Benoit
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E 811: Winning Beauty Customers with Storytelling, Site Experience, and Loyalty adminjermil
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E 810: Trademark Essentials for Emerging Brands with Lauren Bercuson of Storylock Legal Monique Benoit
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E 809: Scaling Smarter: DTC Profitability and Website Simplicity with Ben Sharf of Platter adminjermil
micThe podcast is on a hiatus for now...
E 303: Product Development & Innovation
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Description
In this episode, we visit the topic of product innovation and product development. We are joined by Mikaela Maxwell. Mikaela shares her thoughts on where to look for innovation using accessible tools. She also offers advice on building supplier pipelines, and questions to ask as you are building your plans for product development.
Mikaela Maxwell is a versatile professional with a wealth of experience and skills in brand marketing, product development, and investment. With a career spanning various industries, she has made her mark as a dynamic force in the beauty industry.
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Thank you to The Emerson Group, the sponsor of the Beauty from the shelf podcast. The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Our services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit emersongroup.com.
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