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E611: Marketing with Empathy, Integrity, & Intention Monique Benoit
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E610: Responsible Networking - Following Up to be Persistent Not Annoying Monique Benoit
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E 609: Selling In & Creating a Strong Pitch Deck for Retailers Monique Benoit
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E 608: Strategic Promotions During the Holidays and Beyond Monique Benoit
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E 607: The Role of PR Exposure for Emerging Brands Monique Benoit
micBeauty From The Shelf is now Scaling Emerging Beauty!
E 305: How to Tell Your Brand Story
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Description
For this solo episode, I decided to talk about crafting your story as a brand.
If you’re already established, telling your story is more about validating the proof that’s out there, and sharing the interesting parts. Here are some starter questions to get you going:
What is the reason for starting your brand?
Who is going to buy your brand?
What problems does your ideal customer have?
What problem is your brand solving?
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Thank you to The Emerson Group, the sponsor of the Beauty from the Shelf Podcast. The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Their services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit emersongroup.com.
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