E 402: Speaking Truth & Being True to Brand Values

If you’ve ever questioned or wondered how businesses stay true to their brand values and address bold topics trending in current culture then this episode is for you. Monique sits down with Julie Kuciski, a long-time industry veteran, and talks about how your core beliefs can allow brands to show up and mean more to their target consumer.

Speaking out isn’t just about being bold – it’s about creating community, and a lasting relationship between a brand and its target consumer. Listen in to learn how brands can approach these tough topics head on and worry less about being canceled, or performative.

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Julie Kucinski

Monique Benoit

Thank you to The Emerson Group, the sponsor of the Beauty from the Shelf Podcast. The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Their services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit emersongroup.com.