E 504: All Things Retail Media Networks for Emerging Brands

Description

Have you ever wanted an inside scoop on retail media networks as it relates to small brands? Look no further! In this episode, I’m joined by Ross Maltby, head of New Business Development at Voyageur Group. 

We discuss the definition of retail media networks, the rise of retail media as the third wave of digital advertising, and the impact of COVID-19 on the growth of these networks. We also explore the differences between retail media networks and traditional digital marketing channels, the unique opportunities they offer for brand exposure, and the metrics and indicators that can measure their effectiveness.

Ross emphasizes the need for brands to have a strong foundation, know their target audience, and be realistic about the role of retail media in driving business growth. We also talk about the benefits of retail media networks outside of ROAS.

https://www.voyageurgroup.co/

https://www.instagram.com/voyageurgroup/

https://www.youtube.com/channel/UC2zClo7n8eHXsKrzv6-dNlQ

https://www.linkedin.com/company/voyageur-group-llc/

https://www.linkedin.com/in/ross-maltby/

https://www.instagram.com/scalingemergingbeauty

https://scalingemergingbeauty.com/

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Tagged as:
Advice for founders beauty brands beauty industry podcast beauty podcast BrandStrategy digital marketing emerging brands retail retail media networks RetailGrowth RetailIndustry ROAS Ross Maltby Scaling Emerging Beauty StartupAdvice Voyageur Group

About the author call_made

Monique Benoit

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