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E 813: How to Scale a Beauty Brand from DTC to Retail—with Anthony Standifer Monique Benoit
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E 812: Financial Strategy for Beauty Brands: Cash Flow, Retail Growth, and Smart Funding Monique Benoit
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E 811: Winning Beauty Customers with Storytelling, Site Experience, and Loyalty adminjermil
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E 810: Trademark Essentials for Emerging Brands with Lauren Bercuson of Storylock Legal Monique Benoit
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E 809: Scaling Smarter: DTC Profitability and Website Simplicity with Ben Sharf of Platter adminjermil
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E 604: Five Tips to Ensure Your Packaging is Retail Ready
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Description
In this solo episode, I discuss the critical role of packaging in retail.
Packaging is often your first impression at the shelf. I emphasize that even the best products can fail if their packaging does not meet retail standards.
I outline key considerations for creating retail-ready packaging, including supply chain logistics, shelf appeal, and the importance of brand visibility.
This episode is packed with actionable insights for emerging beauty brands to ensure their packaging stands out on the shelf and resonates with consumers.
Links
Scaling Emerging Beauty & Monique
https://www.instagram.com/moniquehbenoit/
https://www.linkedin.com/in/moniquehbenoit/
https://www.instagram.com/scalingemergingbeauty
https://scalingemergingbeauty.com/
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