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E611: Marketing with Empathy, Integrity, & Intention Monique Benoit
E610: Responsible Networking - Following Up to be Persistent Not Annoying Monique Benoit
E 609: Selling In & Creating a Strong Pitch Deck for Retailers Monique Benoit
E 608: Strategic Promotions During the Holidays and Beyond Monique Benoit
E 607: The Role of PR Exposure for Emerging Brands Monique Benoit
Retail Strategy Episode 606 November 5, 2024
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In this conversation, I share insights on how brands can identify and leverage white space opportunities in the beauty and retail industry.
I draw from my experience as a former retail buyer.
I discuss the importance of understanding market gaps, the dynamics of retailer relationships, and the significance of consumer insights.
I emphasize the need for brands to recognize what retailers value, such as margins and consumer targeting, and how to effectively shop the retailer to find unique opportunities for product placement and growth.
0:00 Intro
0:40 Buyer’s Responsibilities
2:02 Identifying Whitespace with Consumer Insights
3:35 Launching This is L & The Honeypot Company
6:32 How Aligning with a Buyer Helps Your Brand
9:41 Bringing In a New Consumer
11:51 Hero Cosmetics Spotlight
13:11 Category Observations Lead to Whitespace
14:35 Shop the Retailer
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Tagged as:
beauty brands beauty industry brand partnerships consumer insights Entrepreneurship how to grow a beauty brand how to grow at retail market gaps product innovation retail buying retail strategy white space opportunities
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Scaling Emerging Beauty is a podcast that sits at the intersection of business, beauty and retail.
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