micBeauty From The Shelf is now Scaling Emerging Beauty!
Background

E 606: Identifying Whitespace in Beauty Retail

  • cover play_arrow

    PLAY EPISODE


Scaling Emerging Beauty
Scaling Emerging Beauty
Description arrow_drop_down

Description

In this conversation, I share insights on how brands can identify and leverage white space opportunities in the beauty and retail industry.

I draw from my experience as a former retail buyer.

I discuss the importance of understanding market gaps, the dynamics of retailer relationships, and the significance of consumer insights.

I emphasize the need for brands to recognize what retailers value, such as margins and consumer targeting, and how to effectively shop the retailer to find unique opportunities for product placement and growth.

Chapters

0:00 Intro

0:40 Buyer’s Responsibilities

2:02 Identifying Whitespace with Consumer Insights

3:35 Launching This is L & The Honeypot Company

6:32 How Aligning with a Buyer Helps Your Brand

9:41 Bringing In a New Consumer

11:51 Hero Cosmetics Spotlight

13:11 Category Observations Lead to Whitespace

14:35 Shop the Retailer

Links

Scaling Emerging Beauty & Monique

https://www.instagram.com/moniquehbenoit/

https://www.linkedin.com/in/moniquehbenoit/

https://www.instagram.com/scalingemergingbeauty

https://scalingemergingbeauty.com/

Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.

Tagged as:

Timestamp

Start podcasting

Lorem ipsum dolor sit amet, consectet adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore.  Lorem ipsum dolor sit amet, consectet adipiscing elit, sed do eiusmod tempor incididunt ut. 

Lorem ipsum dolor sit amet, consectet adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore.  Lorem ipsum dolor sit amet, consectet adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore. Lorem ipsum dolor sit amet, consectet adipiscing elit.

0%

Login to enjoy full advantages

Please login or subscribe to continue.

Go Premium!

Enjoy the full advantage of the premium access.

Stop following

Unfollow Cancel

Cancel subscription

Are you sure you want to cancel your subscription? You will lose your Premium access and stored playlists.

Go back Confirm cancellation