E 608: Strategic Promotions During the Holidays and Beyond

Description

In this monologue, I discuss the significance of strategic promotions in retail and consumer packaged goods (CPG).

Promotions should not just be random discounts. They should align with business goals to drive visibility, revenue, and customer loyalty.

Also, keep in mind the importance of analyzing the effectiveness of promotions and keeping track of past promotions to inform future strategies, especially during key holiday seasons.

Links

Scaling Emerging Beauty & Monique

https://www.instagram.com/moniquehbenoit/

https://www.linkedin.com/in/moniquehbenoit/

https://www.instagram.com/scalingemergingbeauty

https://scalingemergingbeauty.com/

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beauty brands beauty industry brand partnerships consumer insights Entrepreneurship how to grow a beauty brand how to grow at retail market gaps Monique Benoit product innovation retail buying retail strategy ScalingEmergingBeauty white space opportunities

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Monique Benoit

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