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E 711: Scaling The Honey Pot Company: Retail Strategy, Sales Growth & Fundraising Monique Benoit
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E 710: How In-Store Events & Field Sales Teams Drive Beauty Brand Growth Monique Benoit
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E 709: Why a Hero Product Could Be Essential for Your Beauty Brand’s Success Monique Benoit
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E 708: Scaling Your Beauty Brand: Demand Planning, Retail Strategy & Smart Operations Monique Benoit
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E 707: How to Scale a Beauty Brand in Retail: Insider Tips from Ray Richardson Monique Benoit
micBeauty From The Shelf is now Scaling Emerging Beauty!
E 608: Strategic Promotions During the Holidays and Beyond
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Description
In this monologue, I discuss the significance of strategic promotions in retail and consumer packaged goods (CPG).
Promotions should not just be random discounts. They should align with business goals to drive visibility, revenue, and customer loyalty.
Also, keep in mind the importance of analyzing the effectiveness of promotions and keeping track of past promotions to inform future strategies, especially during key holiday seasons.
Links
Scaling Emerging Beauty & Monique
https://www.instagram.com/moniquehbenoit/
https://www.linkedin.com/in/moniquehbenoit/
https://www.instagram.com/scalingemergingbeauty
https://scalingemergingbeauty.com/
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