E 705: How a Cardiologist Created a Global SkinCare Brand

Description

In this episode, Dr. Tiina Meder shares her unique journey from studying cardiology, becoming a dermatologist and ultimately a skincare brand founder and entrepreneur.

She discusses her motivations for creating her brand, the challenges of navigating global markets, and the importance of product development and consumer needs.

In this engaging conversation, Dr. Tiina Meder shares insights into running a family-owned skincare business, emphasizing the importance of cultural understanding in product development and localization.

She discusses the significance of core values, particularly product safety, and the impact of aging on beauty standards.

Dr. Meder also reflects on her entrepreneurial journey, offering valuable lessons for early-stage brands.

Links

Dr. Tiina Meder

Instagram: @drtiinameder

LinkedIn: Dr. Tiina Meder

Scaling Emerging Beauty & Monique

https://www.instagram.com/moniquehbenoit/

https://www.linkedin.com/in/moniquehbenoit/

https://www.instagram.com/scalingemergingbeauty

https://scalingemergingbeauty.com/

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Thank you to The Emerson Group, this episode’s sponsor.

Tagged as:
aging beauty industry beauty standards cosmetic safety cultural influences dermatology Entrepreneurship family-owned business global brand localization marketing strategies peptides probiotics product development product safety skincare

About the author call_made

Monique Benoit

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