E 801: Rebranding with Sustainability and Purpose: Ethique Beauty’s Story

Description

In this episode, Monique sits down with Erica Cocilova, CMO of Ethique, to discuss how mission-driven beauty brands can scale without compromising their core values.

Erica shares lessons from her career at powerhouse brands like Dove, Happy Baby, and Briogeo, and dives deep into Ethique’s recent rebrand journey.

You’ll hear real talk on sustainability, retail expansion with Ulta Beauty, smart funding strategies, and why finding the right team is crucial for long-term success.

If you’re an emerging founder looking for tactical advice on growing a values-based beauty brand, this one’s for you.

What you’ll learn:

• Why sustainability and commercial success can go hand in hand
• The importance of focusing your brand story
• How to approach retail expansion strategically
• How to find financial partners that align with your mission
• Why sampling is a non-negotiable strategy for growth
• The two must-have hires for scaling an emerging brand

Listen now and learn how to build a brand that stays true to its purpose — and grows big!

Links:
Connect with Erica Cocilova on LinkedIn
Monique Benoit on Instagram
Monique Benoit on LinkedIn
Scaling Emerging Beauty on Instagram
Scaling Emerging Beauty Website

Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!

Tagged as:
aging beauty industry beauty standards cosmetic safety cultural influences dermatology Entrepreneurship family-owned business global brand localization marketing strategies peptides probiotics product development product safety skincare

About the author call_made

Monique Benoit

More posts