E 802: How to Price Your Product to Compete in Your Category

Description

Pricing isn’t just a number — it’s a strategy. In part one of this four-part pricing series, we’re diving into how to set a competitive price that makes sense in your category and against your competitors. Whether you’re launching your first product or reassessing your retail strategy, this episode will help you understand where you fit and how to price to stand out, not blend in.

In this episode, you’ll learn:

• What to research when evaluating your product category

• How pricing tiers vary across mass, masstige, and prestige

• Why benchmarking against direct competitors matters

• Tips to avoid being priced too high or too low

Tune in and start pricing with purpose!

Links:
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Monique Benoit

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