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E 803: How to Fund Your Beauty Brand Growth Without Giving Up Equity — with Marshall Lebovits Monique Benoit
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E 802: How to Price Your Product to Compete in Your Category Monique Benoit
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E 801: Rebranding with Sustainability and Purpose: Ethique Beauty’s Story Monique Benoit
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E 711: Scaling The Honey Pot Company: Retail Strategy, Sales Growth & Fundraising Monique Benoit
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E 710: How In-Store Events & Field Sales Teams Drive Beauty Brand Growth Monique Benoit
micBeauty From The Shelf is now Scaling Emerging Beauty!
E 802: How to Price Your Product to Compete in Your Category
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Description
Pricing isn’t just a number — it’s a strategy. In part one of this four-part pricing series, we’re diving into how to set a competitive price that makes sense in your category and against your competitors. Whether you’re launching your first product or reassessing your retail strategy, this episode will help you understand where you fit and how to price to stand out, not blend in.
In this episode, you’ll learn:
- What to research when evaluating your product category
- How pricing tiers vary across mass, masstige, and prestige
- Why benchmarking against direct competitors matters
- Tips to avoid being priced too high or too low
Tune in and start pricing with purpose!
Links:
Monique Benoit on Instagram
Monique Benoit on LinkedIn
Scaling Emerging Beauty on Instagram
Scaling Emerging Beauty Website
Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
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