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E 813: How to Scale a Beauty Brand from DTC to Retail—with Anthony Standifer Monique Benoit
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E 812: Financial Strategy for Beauty Brands: Cash Flow, Retail Growth, and Smart Funding Monique Benoit
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E 811: Winning Beauty Customers with Storytelling, Site Experience, and Loyalty adminjermil
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E 810: Trademark Essentials for Emerging Brands with Lauren Bercuson of Storylock Legal Monique Benoit
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Early-Stage Growth Episode 803 May 13, 2025
PLAY EPISODE
Finding the right funding is one of the biggest challenges for emerging beauty brands today.
In this episode of Scaling Emerging Beauty, Monique is joined by Marshall Lebovits, a financing expert with 35+ years of lending experience. Marshall breaks down how early-stage brands can use asset-based funding to scale without giving up ownership — and what you need to know before taking on this type of loan.
They discuss real talk about what founders often miss when seeking funding, what financial documents you must have ready, and how to avoid costly mistakes when cash flow gets tight.
What you’ll learn:
✅ What asset-based funding is (and how it differs from VC or revenue-based loans)
✅ The pros and cons of asset-based funding for beauty and CPG brands
✅ Key financial systems and documents you need before applying
✅ What lenders look for — and what could disqualify you
✅ How to protect yourself and find the best funding partner for your business
✅ Why understanding your cash cycle is critical for success
If you’re an emerging beauty founder thinking about how to finance your next stage of growth — this is an essential episode to tune into!
Links:
Connect with Marshall Lebovits on LinkedIn
Monique Benoit on Instagram
Monique Benoit on LinkedIn
Scaling Emerging Beauty on Instagram
Scaling Emerging Beauty Website
Tagged as:
alternative financing asset-based lending beauty and CPG financial advice beauty brand financing beauty brand founders cash flow management early-stage beauty brands emerging CPG brands funding for beauty startups growing beauty brands inventory financing non-dilutive funding purchase order funding Scaling Emerging Beauty Podcast working capital for beauty brands
Early-Stage Growth July 22, 2025
Funding July 15, 2025
Early-Stage Growth July 8, 2025
Brand Strategy July 1, 2025
Early-Stage Growth June 25, 2025
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