E 805: Building a $10M+ Brand from Scratch with Brooks Powell of Cheers

Description

What if you could launch your brand, scale it to 8-figures in revenue, and land 32,000 retail doors — all without a traditional background in business?

In this episode of Scaling Emerging Beauty, Monique sits down with Brooks Powell, Founder and CEO of Cheers, a category-creating brand in the after-alcohol wellness space. Brooks shares how he turned a neuroscience research paper into a multimillion-dollar brand starting straight out of college, with no formal business training.

We cover everything from Cheers’ explosive Shark Tank moment, surviving the iOS privacy changes that wrecked digital marketing, and strategically expanding into major retailers like Walmart, Walgreens, and Wegmans.

We’ll dive into:
✅ The surprising science behind Cheers and how it started
✅ How Cheers scaled fast with a small, scrappy team
✅ Lessons from Shark Tank — even without a deal
✅ How to navigate pricing architecture across retail channels
✅ Why hiring for attitude and problem-solving beats hiring for experience
✅ How Cheers adapted when Facebook and Instagram ads changed overnight
✅ Brooks’ advice for early-stage founders: go bigger, faster, and learn as you go

If you’re building a consumer brand and dreaming of major growth, this episode is packed with hard-earned lessons you won’t want to miss!

Links:
Connect with Brooks Powell on LinkedIn
Monique Benoit on Instagram
Monique Benoit on LinkedIn
Scaling Emerging Beauty on Instagram
Scaling Emerging Beauty Website

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Tagged as:
asset-based growth Brooks Powell building CPG brands Cheers digital marketing for CPG e-commerce to retail transition early-stage founder advice emerging brand success stories Facebook ads CPG NACDS non-traditional founders Retail expansion retail pricing strategy scaling beauty and wellness brands scaling CPG brands Shark Tank success stories startup growth strategy

About the author call_made

Monique Benoit

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