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E 813: How to Scale a Beauty Brand from DTC to Retail—with Anthony Standifer Monique Benoit
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E 812: Financial Strategy for Beauty Brands: Cash Flow, Retail Growth, and Smart Funding Monique Benoit
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E 811: Winning Beauty Customers with Storytelling, Site Experience, and Loyalty adminjermil
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E 810: Trademark Essentials for Emerging Brands with Lauren Bercuson of Storylock Legal Monique Benoit
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E 809: Scaling Smarter: DTC Profitability and Website Simplicity with Ben Sharf of Platter adminjermil
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E 808: What Your Price Says About Your Brand
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Description
Your price is part of your story. In the final part of the pricing series, we explore how pricing ties into your brand’s perception, positioning, and customer expectations. Your packaging, claims, and storytelling all need to back up your price — especially if you’re playing in premium or prestige spaces.
In this episode, you’ll learn:
- How price communicates brand value before anyone tries your product
- Examples of what different price points say about your brand
- Why consumers feel your price before they rationalize it
- Tips to align your packaging, claims, and price with your brand identity
A strong brand needs a strong pricing strategy — one that feels right to your customer.
Links:
Monique Benoit on Instagram
Monique Benoit on LinkedIn
Scaling Emerging Beauty on Instagram
Scaling Emerging Beauty Website
Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
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