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E702: A Founder’s Story on Scaling - Mindset Matters, Enjoy the Journey Monique Benoit
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E701: A Merchant’s Perspective on Independent Brands & Scaling at Retail Monique Benoit
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E611: Marketing with Empathy, Integrity, & Intention Monique Benoit
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E610: Responsible Networking - Following Up to be Persistent Not Annoying Monique Benoit
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E 609: Selling In & Creating a Strong Pitch Deck for Retailers Monique Benoit
micBeauty From The Shelf is now Scaling Emerging Beauty!
E701: A Merchant’s Perspective on Independent Brands & Scaling at Retail
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Description
In this conversation, Senait Tzegai, a health and beauty buyer at Pop Shelf, shares her insights on the beauty industry, focusing on the assessment of new brands, the importance of brand stories, and the role of independent brands in retail.
She emphasizes the need for brands to understand their purpose in light of the competition, the significance of community engagement, and the trends in multicultural hair care.
Tzegai also emphasizes the challenges of scaling in retail and the importance of production capabilities for success.
Links
Senait Tzegai
https://www.linkedin.com/in/senait-tzegai-b838b1140/
Scaling Emerging Beauty & Monique
https://www.instagram.com/moniquehbenoit/
https://www.linkedin.com/in/moniquehbenoit/
https://www.instagram.com/scalingemergingbeauty
https://scalingemergingbeauty.com/
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