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E 813: How to Scale a Beauty Brand from DTC to Retail—with Anthony Standifer Monique Benoit
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E 812: Financial Strategy for Beauty Brands: Cash Flow, Retail Growth, and Smart Funding Monique Benoit
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E 811: Winning Beauty Customers with Storytelling, Site Experience, and Loyalty adminjermil
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E 810: Trademark Essentials for Emerging Brands with Lauren Bercuson of Storylock Legal Monique Benoit
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E 809: Scaling Smarter: DTC Profitability and Website Simplicity with Ben Sharf of Platter adminjermil
micThe podcast is on a hiatus for now...
E701: A Merchant’s Perspective on Independent Brands & Scaling at Retail
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Description
In this conversation, Senait Tzegai, a health and beauty buyer at Pop Shelf, shares her insights on the beauty industry, focusing on the assessment of new brands, the importance of brand stories, and the role of independent brands in retail.
She emphasizes the need for brands to understand their purpose in light of the competition, the significance of community engagement, and the trends in multicultural hair care.
Tzegai also emphasizes the challenges of scaling in retail and the importance of production capabilities for success.
Links
Senait Tzegai
https://www.linkedin.com/in/senait-tzegai-b838b1140/
Scaling Emerging Beauty & Monique
https://www.instagram.com/moniquehbenoit/
https://www.linkedin.com/in/moniquehbenoit/
https://www.instagram.com/scalingemergingbeauty
https://scalingemergingbeauty.com/
Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.
Thank you to The Emerson Group, this episode’s sponsor.
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