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E 711: Scaling The Honey Pot Company: Retail Strategy, Sales Growth & Fundraising Monique Benoit
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E 710: How In-Store Events & Field Sales Teams Drive Beauty Brand Growth Monique Benoit
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E 709: Why a Hero Product Could Be Essential for Your Beauty Brand’s Success Monique Benoit
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E 708: Scaling Your Beauty Brand: Demand Planning, Retail Strategy & Smart Operations Monique Benoit
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E 707: How to Scale a Beauty Brand in Retail: Insider Tips from Ray Richardson Monique Benoit
micBeauty From The Shelf is now Scaling Emerging Beauty!
E701: A Merchant’s Perspective on Independent Brands & Scaling at Retail
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Description
In this conversation, Senait Tzegai, a health and beauty buyer at Pop Shelf, shares her insights on the beauty industry, focusing on the assessment of new brands, the importance of brand stories, and the role of independent brands in retail.
She emphasizes the need for brands to understand their purpose in light of the competition, the significance of community engagement, and the trends in multicultural hair care.
Tzegai also emphasizes the challenges of scaling in retail and the importance of production capabilities for success.
Links
Senait Tzegai
https://www.linkedin.com/in/senait-tzegai-b838b1140/
Scaling Emerging Beauty & Monique
https://www.instagram.com/moniquehbenoit/
https://www.linkedin.com/in/moniquehbenoit/
https://www.instagram.com/scalingemergingbeauty
https://scalingemergingbeauty.com/
Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.
Thank you to The Emerson Group, this episode’s sponsor.
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