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E 813: How to Scale a Beauty Brand from DTC to Retail—with Anthony Standifer Monique Benoit
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E 812: Financial Strategy for Beauty Brands: Cash Flow, Retail Growth, and Smart Funding Monique Benoit
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E 811: Winning Beauty Customers with Storytelling, Site Experience, and Loyalty adminjermil
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E 810: Trademark Essentials for Emerging Brands with Lauren Bercuson of Storylock Legal Monique Benoit
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E 809: Scaling Smarter: DTC Profitability and Website Simplicity with Ben Sharf of Platter adminjermil
micThe podcast is on a hiatus for now...
Episode 101: Follow the Shopper
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Description
Follow the shopper, and you are sure to find success. In this episode, Monique sits down with Wendy Liebmann, CEO & Chief Shopper of WSL Strategic Retail. We discuss changes in prestige beauty, why following the shopper helps brands, the benefit of pricing items at a luxury price point, how Ulta was a visionary, and global shopping trends that Wendy is excited about.
Guest Speaker: Wendy Liebmann
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