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E 813: How to Scale a Beauty Brand from DTC to Retail—with Anthony Standifer Monique Benoit
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E 812: Financial Strategy for Beauty Brands: Cash Flow, Retail Growth, and Smart Funding Monique Benoit
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E 811: Winning Beauty Customers with Storytelling, Site Experience, and Loyalty adminjermil
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E 810: Trademark Essentials for Emerging Brands with Lauren Bercuson of Storylock Legal Monique Benoit
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E 809: Scaling Smarter: DTC Profitability and Website Simplicity with Ben Sharf of Platter adminjermil
micThe podcast is on a hiatus for now...
Episode 102: E-Commerce Launch Strategies
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Description
Pure play DTC, E-Commerce Giant, or Omnichannel Retailer? In this episode, Monique sits down with Andrea Leigh, CEO of Allume Group to discuss E-Commerce as it relates to launching a beauty brand. We discuss customer acquisition costs, retail media networks, and new challenges in digital with rising inflation.
Guest Speaker: Andrea Leigh
Our web site: http://www.allumegroup.com
Allume Group EIQ (eCommerce Insider Quarterly) Report:
https://allumegroup.com/q4-2022-ecommerce-insider-quarterly-eiq-report-now-available-2/
Glossy Annual Report: https://www.glossy.co/beauty/glossy-annual-report-2022-the-state-and-future-of-beauty-brand-distribution/
The Goods by VOX Media: https://www.vox.com/the-goods
Jason & Scot Show (podcast): https://retailgeek.com/jason-scot-show/
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