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E 711: Scaling The Honey Pot Company: Retail Strategy, Sales Growth & Fundraising Monique Benoit
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E 710: How In-Store Events & Field Sales Teams Drive Beauty Brand Growth Monique Benoit
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E 709: Why a Hero Product Could Be Essential for Your Beauty Brand’s Success Monique Benoit
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E 708: Scaling Your Beauty Brand: Demand Planning, Retail Strategy & Smart Operations Monique Benoit
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E 707: How to Scale a Beauty Brand in Retail: Insider Tips from Ray Richardson Monique Benoit
micBeauty From The Shelf is now Scaling Emerging Beauty!
Episode 102: E-Commerce Launch Strategies
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Description
Pure play DTC, E-Commerce Giant, or Omnichannel Retailer? In this episode, Monique sits down with Andrea Leigh, CEO of Allume Group to discuss E-Commerce as it relates to launching a beauty brand. We discuss customer acquisition costs, retail media networks, and new challenges in digital with rising inflation.
Guest Speaker: Andrea Leigh
Our web site: http://www.allumegroup.com
Allume Group EIQ (eCommerce Insider Quarterly) Report:
https://allumegroup.com/q4-2022-ecommerce-insider-quarterly-eiq-report-now-available-2/
Glossy Annual Report: https://www.glossy.co/beauty/glossy-annual-report-2022-the-state-and-future-of-beauty-brand-distribution/
The Goods by VOX Media: https://www.vox.com/the-goods
Jason & Scot Show (podcast): https://retailgeek.com/jason-scot-show/
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