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E 711: Scaling The Honey Pot Company: Retail Strategy, Sales Growth & Fundraising Monique Benoit
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E 710: How In-Store Events & Field Sales Teams Drive Beauty Brand Growth Monique Benoit
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E 709: Why a Hero Product Could Be Essential for Your Beauty Brand’s Success Monique Benoit
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E 708: Scaling Your Beauty Brand: Demand Planning, Retail Strategy & Smart Operations Monique Benoit
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E 707: How to Scale a Beauty Brand in Retail: Insider Tips from Ray Richardson Monique Benoit
micBeauty From The Shelf is now Scaling Emerging Beauty!
Episode 105: Marketing – Stand Out in the Crowd
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Description
There are 2 billion search results that pop up in Google if you search “anti-aging cream” in November 2022. With new brands and products every day, standing out in the crowd requires a purpose, and marketing strategies behind it. Today’s guest is Robin Laueffer, Director of Marketing & Brand Research at Little Big Brands. Monique & Robin discuss the purpose of marketing, authenticity, and how small brands can still make a big splash in today’s crowded world of beauty.
Guest Speaker: Robin Laueffer
https://www.littlebigbrands.com/
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