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E 813: How to Scale a Beauty Brand from DTC to Retail—with Anthony Standifer Monique Benoit
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E 812: Financial Strategy for Beauty Brands: Cash Flow, Retail Growth, and Smart Funding Monique Benoit
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E 811: Winning Beauty Customers with Storytelling, Site Experience, and Loyalty adminjermil
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E 810: Trademark Essentials for Emerging Brands with Lauren Bercuson of Storylock Legal Monique Benoit
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E 809: Scaling Smarter: DTC Profitability and Website Simplicity with Ben Sharf of Platter adminjermil
micThe podcast is on a hiatus for now...
Episode 201: Rebranding & Building a Sustainable Brand
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Description
Soapbox was created in 2010 while founder, David was still in undergrad. Throughout the company’s existence, they have made a number of changes including two different rebrands. One thing has remained throughout: their commitment to sustainability. This episode includes the pros and cons of rebranding and some pitfalls and learnings on packaging.
Guest Speaker: David Simnick
Check out Soapbox at https://www.soapboxsoaps.com/
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