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Episode 206: Channel Strategy
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Description
In this episode, I speak with Natalie Ryan about all things Channel. Channel Strategies are a common distinction in the CPG world, but they can sometimes be an afterthought for an early-stage brand. In this episode, Natalie defines what a channel is, and she discusses why brands need a channel strategy. We also discuss how brands can prioritize channels as they build their growth strategies.
Podcast Outline & Order
02:46 Defining a channel
05:19 How should brands look at the channels as it relates to their business? How do they operated differently? Similarly?
07:24 Why does pricing architecture matter? How can brands achieve this?
11:50 When should brands consider implementing a channel strategy?
13:36 How should brands prioritize channels as they develop their go-to-market strategies?
14:57 What are the risks in putting your brand everywhere?
18:00 Natalie’s advice to brands
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The Emerson Group
The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Our services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit emersongroup.com.
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